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Archives for : July2016

Utilising the Internet to reach a wider audience

Compared to traditional ways of advertising, the internet provides the largest audience for businesses to market their products and services. This is because it has no borders whatsoever and it connects people from all around the world. With people searching for products and services online, business owners have the challenge of meeting these demands by employing tactics on how to effectively reach them. Discussed below are tactics that can help business owners reach wider targets through the internet.

Provision of information

People surf the internet on a daily basis in search of products and services. Business should offer full information about these products and services to the customers through the internet. The information should be clear, relevant and should show expertise in the related field. Providing this information on the internet attracts customers as well as making additional savings on literature costs. This can be enhanced by providing easy access to customer representatives by the provision of contact information. This helps customers to call or email for more information or questions. It is also helpful in augmenting your corporate image as well recruiting new, professional and qualified employees. This can be done by advertising vacant positions and stating requirements for qualification. Providing all this information is exactly what your business needs to reach a wide audience.

Targeting the right audience

Businesses need to make money at the end of the day. This can be done by finding the right audience and group of people who require your product or service. The internet can almost certainly provide this target audience. However, businesses must first understand who the target audience is, how they search and what they need. Once this is established, find the target audience will become much easier and more effortless.

There are many online marketing options available for business owners to reach and target a huge audience. These include; SEO, Social media marketing, PPC, Email marketing just to name a few.

Each option named above provides its own unique benefits although they are really all just different types of internet marketing. As a whole, internet marketing is effective because;

•    It delivers immediate results.

•    It is cost effective.

•    It can reach a wider or even international audience.

•    The results are measurable.

•    It can be personalised.

•    It is helpful in building long term relationships.

•    It levels the field between large and small businesses.

For the reasons listed above it is clear that internet marketing should be a key component of any business looking to increase sales.

 

The correlation between website quality and conversion

Introduction

The website represents your company online. It is the key to wooing prospects and converting them into paying clients. The quality of a website can make or break your business in this new digital era. This article will explain the importance of ensuring the website is structured in a way that is detailed yet well-organised to enable clients to have easy access when viewing your products and services. The user friendliness of the website can have a huge impact on conversion which is obviously one of the main focuses for any business that is looking to boost sales. It is about creating a memorable experience for the user and making them feel an emotional connection to the business. What then constitutes a good quality website?

Content

The content should give detailed information about a company’s products and services. This information should be detailed in order to show prospects how the products and services provided by your business are the best in the market. Alternatively, the content can highlight any unique selling points in relation to the products and services which are only offered by your business. The content should also always provide a clear picture of how the products or services work. It is important to ensure the content stays fresh as this helps to attract new prospects as well as helping to retain old clients. Renewing the content on a regular basis allows for better engagement with clients and gives them more reason to revisit your website.

Keywords

Keywords enable prospects to find your website when searching the internet. Keyword research needs to be carried out in order to ensure they are the most closely related keywords for the business. They should also always be updated depending on the phrases used by people when searching for the products and services online. Using the right keywords will help your search engine rankings through SEO which exposes your business to increased traffic flow. Assuming the website has high-quality content, you should then have no problem converting all of the additional traffic into paying clients. Contact this SEO company for more information regarding search engine optimisation.

Make your website mobile friendly

Smartphones are largely used in today’s world and are especially important when trying to attract prospects from the younger generation. The younger generation is never far away from their phones and will often prefer using their mobile devices when searching for the products or services that are able to best meet their needs. If your website does not show in the mobile search results then your business will have trouble reaching these mobile users. The mobile users are then likely to find a competitor who offers the same products or services just because their website is mobile friendly. For local searches, it is estimated that 3 of every 5 mobile searches lead to purchases. This is far greater than the desktop conversion rate which again shows the significance of having a mobile friendly website.

Title tags and URL

Title tags provide a brief summary of the content on the website and the URL offers the hierarchy of information. The title is often the customer’s first point of contact with the business and it is, therefore, crucial that the title is done correctly. The title and description both need to assist in luring the potential customers into clicking on the website and viewing the content. This part can make or break the conversion because if the potential customers don’t like what they read in the title they are unlikely to delve any further. Title tags containing the right keyword and a good URL are also a fundamental part of achieving good rankings in the search engine results. The title is the centre of the website and so whatever the title is relevant for is what the website will be relevant for. Ensuring the title is relevant for the correct keywords will help to attract the most suitable prospects for the products and services on offer.